Strategic Innovation through Competitive Intelligence

Learning Outcomes

• Identify problems you are uniquely suited to solve.
• Differentiate between an idea and a viable opportunity.
• Develop a concept for a new business. Understand how external forces impact your company’s strategies.
• Understand the connection between a company’s intelligence processes and the overall strategy of the firm.
• Expose you to a methodology for collecting and processing data into intelligence that can be used to advance company’s innovation efforts.
• Identify industry, market and competitor data needed to complete a competitor audit.
• Compose a clear, compelling and actionable business strategy.
• Define and develop the optimal operating model components that best align to your strategy.
• Compose and present an outstanding executive level pitch deck to effectively and efficiently communicate the strategy, its key components, and the roadmap to achieve the desired business outcomes.

Required Courses

• MKT 605 - Marketing in Organizations
• MBA 620 - Ideation to Innovation
• MBA 621 - Competitive Intelligence
  
• MBA 622 - Ideation to Value

Each course is five weeks long and fully online