Marketing

➤ Student-oriented, purpose drive agency. Marketing majors have the opportunity to participate in the Underground Agency, the only student-owned non-profit marketing strategy program that is fully integrated in college classrooms. Students who join the "firm" work with companies like Procter & Gamble, Chipotle Mexican Grill, Frontier Airlines, and Rhinegeist Brewery to help them apply fresh and creative thinking to overcome challenges associated with marketing to Generation Z and Millennials. The Underground Agency was recognized as a Innovations That Inspire challenge winner from AACSB for elevating entrepreneurial thinking and new business creation for students.

➤ Network with top marketing research professionals. NKU is the only university regionally that offers an innovative program allowing students the ability to discover the market research industry firsthand. For over 15 years, our Marketing Research Partnership Program has been giving students the skills and experience to become the next generation of marketing research professionals through hands-on learning with client research projects, networking events, and a mentor program.

➤ Internship opportunities. Internship opportunities are very diverse and are continually being upgraded through the efforts of the department’s professional advisory boards, faculty, and the college’s business experience manager.

➤ Make the world your classroom. Study abroad in countries around the world, including Czech Republic, Ireland, Germany and England, while taking specialized business courses.

➤ More options. NKU's comprehensive curriculum makes it easy to double major or minor in another area of business, such as sports business & event management, to compliment the knowledge gained through the marketing major.